True Friendship Essay Example

True Friendship Essay Example True Friendship Essay True Friendship Essay Francisco Castro English 11 Mr. Woythaler/Mr. Lombardo February 27, 2010 In the novella Of Mice and Men by John Steinbeck many topics come up throughout the story. Topics that are about bonds between two people and about people who are lonely. These controlling ideas are used to make different themes in the story. The novella Of Mice and Men by John Steinbeck expresses themes of Friendship and Loneliness through various literary elements. The theme of a true friend that is always there when he rather is somewhere else is expressed through the use of characterization and conflict. George is characterized as a serious, short tempered man but he has a strong bond with Lennie. He had always told a story with Lennie about a dream and while he was saying the story Lennie says, â€Å"But not us! An’ why? Because . . . because I got you to look after me, and you got me to look after me and that’s why† (14). George always is angered by mistakes Lennie does and sometimes wishes he wasn’t with Lennie but he stays because he really needs him and Lennie needs him too. Lennie is characterized as a slow-witted friendly man. Lennie is a loving person he is the nicest creature but he has a strength that he cannot control. He is so strong he can’t control it sometimes and it has caused Curley to break his hand and the death of Curley’s wife. He is slow-witted and needs George to guide him but sometimes he wants control so he likes to pet things and take control over them. Conflict is another literary device that helps develop the theme. The Conflict between Lennie and Curley when Lennie had killed Curley’s wife accidently showed the friendship between George and Lennie. George decided to kill Lennie so that Lennie would die without knowing instead of being possibly tortured and dying with the knowledge of it. George told Lennie his story about their dream and shot him in the back of the head without knowing so Lennie died happily. George ironically saved his friend from being killed by killing him in order of making sure he doesn’t die with torture. This theme was made because of literary devices and can make more themes throughout the story. The theme

Income Elasticity of Demand

Income Elasticity of Demand A Beginners Guide to Elasticity: Price Elasticity of Demand  introduced the basic concept and illustrated it with a few examples of price elasticity of demand.   A Brief Review of Price Elasticity of Demand The formula for price elasticity of demand is:   Price Elasticity of Demand (PEoD) (% Change in Quantity Demanded) à ·Ã‚  (% Change in Price) The formula quantifies the demand for a given as the percentage change in the quantity of the good demanded divided by the percentage change in its price.   If the product, for example, is aspirin, which is widely available from many different manufacturers, a small change in one manufacturers price, lets say a 5 percent increase, might make a big difference in the demand for the product. Lets suppose that the decreased demand was a minus 20 percent, or -20%. Dividing the decreased demand (-20%) by the increased price (5 percent) gives a result of -4. The price elasticity of demand for aspirin is high a small difference in price produces a significant decrease in demand.   Generalizing the Formula You can generalize the formula by observing that it expresses the relationship between two variables, demand and price. A similar formula expresses another relationship, that between the demand for a given product  and consumer income Income Elasticity of Demand (% Change in Quantity Demanded)/(% Change in Income) In an economic recession, for example, U.S. household income might drop by 7 percent, but the household money spent on eating out might drop by 12 percent. In this case, the income elasticity of demand is calculated as 12 à · 7 or about 1.7. In other words, a moderate drop in income produces a greater drop in demand. In the same recession, on the other hand, we might discover that the 7 percent drop in household income produced only a 3 percent drop in baby formula sales. The calculation in this instance is 3 à · 7 or about 0.43.   what you can conclude from this is that eating out in restaurants is not an essential economic activity for U.S. households the elasticity of demand is 1.7, considerably great than 1.0 but that buying baby formula, with an income elasticity of demand of 0.43, is relatively essential and that demand will persist even when income drops.    Generalizing Income Elasticity of Demand Income elasticity of demand is used to see how sensitive the demand for a good is to an income change. The higher the income elasticity, the more sensitive demand for a good is to income changes. A very high-income elasticity suggests that when a consumers income goes up, consumers will buy a great deal more of that good and, conversely, that when income goes down consumers will cut back their purchases of that good to an even greater degree.   A very low price elasticity implies just the opposite, that changes in a consumers income have  little influence on demand. Often an assignment or a test will ask you the follow-up question Is the good a luxury good, a normal good, or an inferior good between the income range of $40,000 and $50,000? To answer that use the following rule of thumb: If IEoD 1 then the good is a Luxury Good and Income ElasticIf IEoD 1 and IEOD 0 then the good is a Normal Good and Income InelasticIf IEoD 0 then the good is an Inferior Good and Negative Income Inelastic The other side of the coin, of course, is supply.

Brands in Retail Market Literature review Example | Topics and Well Written Essays - 2750 words

Brands in Retail Market - Literature review Example Brands give products a unique identity or name with the help of a name / design or logo which catches the imagination of the customers. â€Å"A brand is an experience that lives at the intersection of promise and expectation. Your products are a way to deliver upon that promise. Forget features; concentrate on the unique experience you can provide† (Savard & Gallagher, 2010). The goal of retailers is to build strong brand identity to compete with other players in the industry. The paper discusses the implications and strategic significance of retail branding and its impact on customer choice and preference of stores. Introduction The retailing industry has gained increased prominence over the past few decades with growing consumerism in countries and wide range of products flooding the markets vying for consumer attention. The retail industry comprises of the department stores, local shops, discount stores, and specialty stores that form the vital link between the manufacturer s and customers. The global retail industry has witnessed significant changes in the post globalization period with markets opening to multinational products and brands making their way to the retail counters. The small local retail shops are disappearing to large multinational retail chain stores that have created a brand image for their quality of service and range of products available under one roof. Popular retail chain stores like Tesco, Walmart, Marks and Spencer have adopted international expansion strategies to increase market shares and profits. â€Å"Indeed, the larger the company, the more likely it is to operate beyond its domestic borders and to generate a higher percentage of its sales from foreign operations† (Deloitte, 2009). Brand management has emerged as a critical top management function for a business in the last decade. Brand image is increasingly being acknowledged as one of the most valuable intangible assets for a company. In the highly competitive r etailing industry, branding has a very important role to play in influencing customer perceptions and enhancing store loyalty. In the United States grocery and general merchandise industry, retailing has made major inroads in the last few years. The surge in promotions and private labels has been seen as an indicator of increase in retailer power. Simultaneously, there has also been a significant increase in the number of discounters and warehouse clubs. This has put a lot of pressure on traditional retailers. Retail competition has increased and become cut throat both within and between retail formats. Based on these observations the research provides an insight into the different perspectives that have emerged in driving customers to the retail chain stores. What role does branding play in influencing choice of retail stores and how do customers differentiate one retail brand from the other? These are some of the vital questions that are answered by the research paper through an a nalysis of existing literature and theoretical perspectives defining customer decision making process. Retail branding – a conceptual overview Retail branding is an evolving concept that has transformed the way customers shop today and it has generated a lot of speculation on how retail brands influence customers. Retail branding has been defined by Zentes, Morschett, and Schramm-Klein in their book Strategic Retail Management (2007) as â€Å"